Principles of Microeconomics
Basic Economic Concepts

Overview

Microeconomics begins with understanding how individuals and societies face trade-offs due to limited resources. These core principles explain how choices are made, how markets allocate goods and services, and why incentives matter. This foundation supports all other microeconomic analysis.

Key Themes and Concepts

Quick Tip

Thinking on the margin helps explain almost every economic decision. Whether it’s how many hours to work or how much to consume, choices are made one unit at a time. Understanding comparative advantage shows why trade isn’t a zero-sum game — everyone gains by specializing in what they do best.

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