This course explores the fundamentals of marketing—from understanding consumer needs to crafting the right marketing mix—aligned with CLEP® Principles of Marketing objectives.

• Role of Marketing in Society
• The Marketing Concept and Strategy
• Marketing Environment and Research
• Consumer Behavior and B2B Markets
• Segmentation, Targeting, and Positioning
• Product and Brand Management
• Pricing Strategies
• Distribution Channels and Logistics
• Integrated Marketing Communications
• E-commerce and Digital Marketing